SWOT analysis
The challenge is for girls aged 13 to 18 to carry out a SWOT analysis (Weaknesses, Threats, Strengths and Opportunities) to explore their entrepreneurial potential and develop self-knowledge and planning skills.
List of required equipment
Computer, tablet or smartphone with internet access.
Paper and pens or digital device to take notes.
What can I learn from this? (outcomes)
By doing this activity, girls can learn:
To identify your personal strengths and weaknesses in relation to entrepreneurship.
To recognize the opportunities and threats in the environment that may affect their entrepreneurial projects.
To develop critical reflection and strategic analysis skills.
To plan and set goals for your future entrepreneur.
How can I do this activity? Steps
Steps:
Previous Investigation (15 minutes):
Research online about what a SWOT analysis is and how it is applied in the field of entrepreneurship. Understanding the process will help you carry out your own analysis more effectively.
Preparation (5 minutes):
Gather paper and pens, or open a notes app on your digital device to take notes during the activity.
Self-Assessment (20 minutes):
Reflect on your own strengths and weaknesses in relation to entrepreneurship. Think about your skills, interests, and past experiences. What are your strengths? What areas need improvement?
Analysis of the Environment (20 minutes):
Identify the opportunities and threats you perceive in your environment in relation to entrepreneurship. Consider factors such as the local economy, market trends, and unmet needs. What opportunities can you seize? What obstacles might you face?
Preparation of the SWOT (20 minutes):
Use your notes to complete a SWOT analysis. Divide a sheet of paper into four sections: Strengths, Weaknesses, Opportunities, and Threats, and write your observations in each quadrant.
Reflection and Planning (15 minutes):
Reflect on the conclusions of your analysis and set specific goals and actions you can take to leverage your strengths and opportunities, as well as to address your weaknesses and threats. Ask yourself: How can I use this information to advance my entrepreneurial projects?
Reflection tips
Reflect on what you learned about yourself and the world of entrepreneurship during the activity.
Consider how you can apply the knowledge and established goals in your daily life and in future entrepreneurial projects.
Keep a journal or reflection notebook to record your thoughts and track your goals.
Annexes
Template for SWOT analysis
https://drive.google.com/file/d/1aZ5KNwKhM87Qxf0f2ldwOM1sq7a_6V__/view?usp=sharing