SWOT analysis

The challenge is for girls aged 13 to 18 to carry out a SWOT analysis (Weaknesses, Threats, Strengths and Opportunities) to explore their entrepreneurial potential and develop self-knowledge and planning skills.

List of required equipment

Computer, tablet or smartphone with internet access.

Paper and pens or digital device to take notes.

What can I learn from this? (outcomes)

By doing this activity, girls can learn:

To identify your personal strengths and weaknesses in relation to entrepreneurship.

To recognize the opportunities and threats in the environment that may affect their entrepreneurial projects.

To develop critical reflection and strategic analysis skills.

To plan and set goals for your future entrepreneur.

How can I do this activity? Steps

Steps:

Previous investigation (15 minutes):

Research online about SWOT analysis and its application in entrepreneurship to better understand the process.

Preparation (5 minutes):

Gather paper and pens or open a notes app on your digital device to take notes during the activity.

Self-assessment (20 minutes):

Spend some time reflecting on your own strengths and weaknesses in relation to entrepreneurship. Think about your skills, interests and previous experiences.

Analysis of the environment (20 minutes):

Identify the opportunities and threats that you perceive in your environment in relation to entrepreneurship. Consider aspects such as the local economy, market trends and unmet needs.

Preparation of the SWOT (20 minutes):

Use your notes to complete a SWOT analysis, dividing a sheet of paper into four sections (Weaknesses, Threats, Strengths, and Opportunities) and recording your observations in each.

Reflection and planning (15 minutes):

Reflect on the conclusions of your analysis and set specific goals and actions you can take to leverage your strengths and opportunities, and address your weaknesses and threats.

Reflection tips

Reflect on what you learned about yourself and the world of entrepreneurship during the activity.

Consider how you can apply the knowledge and established goals in your daily life and in future entrepreneurial projects.

Keep a journal or reflection notebook to record your thoughts and track your goals.

Annexes

Template for SWOT analysis

https://drive.google.com/file/d/1aZ5KNwKhM87Qxf0f2ldwOM1sq7a_6V__/view?usp=sharing